Quick answer: At Brand Media Network, we use AI tools across three core parts of our work — email marketing automation (Klaviyo’s AI features), ad creative development, and SEO/AEO research (Ahrefs’ AI-powered features) — always paired with human strategy and review rather than left to run unsupervised. Here’s exactly where and how each one fits into our process.
We get asked fairly often whether we use AI in our day-to-day client work, and the honest answer is yes — selectively, and always with a person reviewing the output before it goes live. Below is a practical look at the tools we currently rely on, and what they’re actually good (and not good) for.
AI in Ad Creative Development
For Meta Ads and static creative work, we use AI tools at the ideation and production-assist stage, not for final creative decisions:
Generating creative variations quickly — testing multiple headline, copy, and layout combinations for A/B testing without manually building each version from scratch.
Background and asset cleanup for product photography, which speeds up turnaround on static ad creative significantly.
Copy variations for ad testing, used as a starting set that we then edit down to match brand tone and compliance requirements.
What stays human: campaign strategy, audience targeting logic, and final creative selection. AI is useful for volume and speed in the production stage; it’s not where the strategic thinking happens.
Ahrefs and AI-Assisted SEO/AEO Research
We run our SEO and AEO work through Ahrefs, and have been integrating its AI-assisted features alongside Google Search Console data for:
Keyword and topic clustering — surfacing related keyword groups and content gaps faster than manual research alone, which directly feeds into how we build pillar-and-cluster content structures for clients.
Content gap analysis — comparing a client’s existing pages against what’s already ranking to identify genuinely missing topics, rather than guessing.
AI Overview and SERP feature tracking — monitoring where AI-generated answers are appearing for a client’s target keywords, which is increasingly part of how we report on visibility beyond traditional rankings.
This research informs the content briefs and information architecture decisions our team makes — the AI tooling speeds up the research phase, but the strategic calls (which topics matter, how to structure a site, what to prioritize) are made by our team based on each client’s specific market and goals.
Our General Approach to AI Tools
AI assists, it doesn’t decide. Every AI-generated suggestion — whether it’s an email subject line or a keyword cluster — gets reviewed by someone on our team before it’s used.
Speed, not replacement. These tools let us move faster through research and production stages so more time goes into strategy and client-specific thinking.
Brand voice stays human. Anything customer-facing — emails, ad copy, website content — is edited to match each client’s actual tone, not published as AI generated it.
If you’re curious how AI tools could fit into your brand’s email, ad, or SEO strategy, get in touch with Brand Media Network — we’re happy to talk through what’s worth using and what isn’t.
